Brand development begins with defining market position, audience relevance and long term commercial objectives. This strategic foundation informs all subsequent creative and operational decisions.
We translate strategic positioning into a coherent identity expressed through fragrance, visual language and product form. Creative direction is managed to ensure alignment between concept and execution.
We guide partners in evaluating fragrance options based on brand objectives, target demographics and market context. Recommendations are grounded in both creative suitability and commercial viability.
Fragrances are developed through controlled formulation processes that balance olfactory intent with technical performance, stability and regulatory requirements.
Roha Global is a fragrance development and manufacturing company operating across concept creation, production and distribution.
We partner with brands to design, formulate and deliver fragrance products through structured processes, technical expertise and controlled execution.
Raw materials are selected according to quality standards and formulation needs. Maceration periods are managed to ensure proper maturation and consistency of the finished fragrance.
Packaging concepts are developed to support brand positioning, product protection and manufacturing feasibility. Design considerations include materials, functionality and supply chain compatibility.